Shodh Samarth- Research Journal of Commerce, Management  & Economics

https://doi.org/10.5281/zenodo.16525244


SSRJCME – VOL-2, ISSUE 2 (AUGUST 2025) 
 

  1. Artificial Intelligence- Powered Customer Relationship Management in the Indian Banking Sector

  Neetu , Dr. Anoop Pandey (1-19)                               Publication Date 27/07/2025 
ABSTRACT                                                                          FULL TEXT

  1. Analysis of Effectiveness of PM- KISAN Scheme in Delivering Direct Income Support to Small and Marginal Farmers: A Comparative Study of Uttar Pradesh and Uttarakhand

Dr. Sanjay Kumar, Prof. (Dr.) Chatar Singh Negi    (20-32)                                   Publication Date 27/07/2025 
ABSTRACT                                                                           FULL TEXT

  1. Government Initiatives for Digital Payments in India: A Comprehensive Overview

Ms Anita, Manoj Kumar (33-43)                                   Publication Date 27/07/2025 
ABSTRACT                                                                            FULL TEXT

  1. Uttarakhand Tourism: A Vehicle for Economic Development by Gross Domestic Product Contribution

Dr. Sukanta Sarkar, Dr. Suman Kalyan Chaudhary,
Dr. Chandra Shekhar Pattnaik (44-60)        Publication Date 27/07/2025 
ABSTRACT                                                                            FULL TEXT

  1. Assessing the Role of Digital Infrastructure and Innovation Ecosystems in Driving Inclusive Economic Growth in India

Dr. J. Suresh Kumar, Dr. D. Shobana (61-81)                     Publication Date 27/07/2025 
ABSTRACT                                                                           FULL TEXT

  1. A Study on Consumer Purchasing Behaviour: With Special Reference to D- Mart Retail Store

Dr. Dharmendra Singh, Dr. Harjinder Pal Singh Saluja,
Vikas Kumar Dewangan             (82-93)      Publication Date 27/07/2025 
ABSTRACT                                                                           FULL TEXT

  1. Investigating the Impact and Mediation of Organizational Justice between Responsible Leadership and Employee Turnover Intentions in the Indian Healthcare Sector

  Dr. Shweta Sharma, Dr. Shivam Agarwal (94-108)                              Publication Date 27/07/2025
ABSTRACT                                                                             FULL TEXT

  1. Consumer Buying Behaviour of Electric Vehicles in Dehradun District

Dr. Jyoti Singh, Dr. Krishna Kumar Verma (109-122)                             Publication Date 27/07/2025
ABSTRACT                                                                             FULL TEXT

  1. Analysis of India’s Foreign Trade Trends with its Neighbors

Dr. Harish Chandra Joshi(123-140)              Publication Date 27/07/2025
ABSTRACT                                                                             FULL TEXT

  1. Social Media as a Catalyst for Economic Empowerment among Indian Women: A Literature Based Analysis

Rupam Gogiyan, Ravi Kumar, Prof. Subodh Kumar Sharma (141-167)      Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Open Network for Digital Commerce (ONDC) and the Future of E- Commerce in India: Towards an Open and Inclusive Digital Marketplace

Tushar Dhiman, Pankaj Madan (168-185)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. A Study on Investors Awareness Level regarding Saving Schemes of Public Sector Banks: With Special Reference to Rewari District of Haryana

Mr. Pawan, Dr. Dharmendra Kumar (186-201)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Influence of AI on Green Consumer Behavior towards FMCG Products using Theory of Planned Behavior

Ms. Jyoti Rani, Dr. Saurabh Verma (202-217)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. A Comparative Study between Online and Offline Shopping Pattern of Customers in Dehradun Region

Dr. Rohit Sharma (218-228)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Employment Generation through Renewable Energy: A Case Study of Mukhyamantri Saur Swarojgar Yojana in Uttarakhand

Prof. (Dr.) Chatar Singh Negi, Dr. Sanjay Kumar (229-243)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Corporate Social Responsibility in Public Sector Undertakings in India: A Case Study of IOCL

Roshni, Praveen Kumar (244-253)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Ecotourism and Rural Heritage as Catalysts for Sustainable Development in Rajasthan: A Case Study of the Shekhawati Region

Dr. Ravindra Goswami (254-267)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Assessing the Linkage of Financial Literacy and Women’s Economic Decision-Making in Uttarakhand

Dr. Rashi Alagh (268-283)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Artificial Intelligence (AI) and Management Education- AI Literacy is the Necessity for Budding Management Professionals

Bhawana Palariya, Dr. Pankaj Kumar Shah (284- 299)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. The Engagement Rates and Influencing Factors of AI-Generated and Human-Generated Social Media Content on Consumer Buying Decisions

Anshika Aggarwal, Prof. (Dr.) Vijay Prakash Srivastava (300-310)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Tax Complexity and Investment Behaviour: A Cognitive Load Perspective on Indian Taxpayer’s Choices

Prof. S.K. Sharma, Yoginder Kumar (311-337)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. The Rise of Entrepreneurship Among Women in India

Shilpi Thapliyal (338- 351)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. An Evaluation of Comparative Study between Traditional Banking and Electronic Banking (With Special Reference to Nainital District of Uttarakhand)

Dr. Manpreet Singh, Anushka Sharma (352-364)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Transforming PACS into Profit Centre: Challenges and Opportunities in Uttarakhand

Dr. Alok Kumar Sharma (365-379)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. प्रशासनिक स्तर पर महिला सुरक्षा प्रबंधन : चुनौतियां और समाधान (उत्तराखंड के पौडी गढ़वाल जिले के सन्दर्भ में)

तनु मित्तल ए स्मिता बडोला (380- 394)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. Blurring the Lines: An Exploratory Study of Bleisure Tourism

Neetika Aggarwal, Prof. V.K. Gupta , Prof. S.K. Batra (395-409)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT

  1. A Role of E-Governance and its Transparency in the Economy of Uttarakhand

Dr. Shreshtha Mishra (410-420)       Publication Date 27/07/2025
ABSTRACT                                                                               FULL TEXT