{"id":510,"date":"2025-08-05T05:10:10","date_gmt":"2025-08-05T05:10:10","guid":{"rendered":"https:\/\/sdsuv.co.in\/commerce_journal\/?page_id=510"},"modified":"2025-08-05T06:52:45","modified_gmt":"2025-08-05T06:52:45","slug":"test-2","status":"publish","type":"page","link":"https:\/\/sdsuv.co.in\/commerce_journal\/test-2\/","title":{"rendered":""},"content":{"rendered":"\n

CONTENTS<\/strong><\/p>\n\n\n\n
1<\/strong><\/td>Artificial Intelligence- Powered Customer Relationship Management in the Indian Banking Sector\n<\/strong><\/a><\/strong><\/td><\/tr>\n
 <\/td>Neetu , Dr. Anoop Pandey<\/em><\/td>01-19<\/td><\/tr>\n\n
2<\/strong><\/td>Analysis of Effectiveness of PM- KISAN Scheme in Delivering Direct Income Support to Small and Marginal Farmers: A Comparative Study of Uttar Pradesh and Uttarakhand <\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Sanjay Kumar, Prof. (Dr.) Chatar Singh Negi<\/em><\/td>20-32<\/td><\/tr>\n\n
3<\/strong><\/td>Government Initiatives for Digital Payments in India: A Comprehensive Overview <\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Ms Anita, Manoj Kumar<\/em><\/td>33-43<\/em><\/td><\/tr>\n\n
4<\/td>Uttarakhand Tourism: A Vehicle for Economic Development by Gross Domestic Product Contribution <\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Sukanta Sarkar, Dr. Suman Kalyan Chaudhary, Dr. Chandra Shekhar Pattnaik<\/td>44-60<\/td><\/tr>\n\n<\/tr>
5<\/strong><\/td>Assessing the Role of Digital Infrastructure and Innovation Ecosystems in Driving Inclusive Economic Growth in India<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. J. Suresh Kumar, Dr. D. Shobana<\/em><\/td>61-81<\/td><\/tr>\n\n
6<\/strong><\/td>A Study on Consumer Purchasing Behaviour: With Special Reference to D- Mart Retail Store <\/strong><\/a><\/strong><\/td><\/td><\/tr>
 <\/td>Dr. Dharmendra Singh, Dr. Harjinder Pal Singh Saluja, Vikas Kumar Dewangan<\/em>               <\/td> 82-92<\/td><\/tr>\n\n
7<\/strong><\/td>Investigating the Impact and Mediation of Organizational Justice between Responsible Leadership and Employee Turnover Intentions in the Indian Healthcare Sector People<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Shweta Sharma, Dr. Shivam Agarwal<\/em><\/td>94-108<\/td><\/tr>\n\n
8<\/strong><\/td>Consumer Buying Behaviour of Electric Vehicles in Dehradun District<\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Jyoti Singh, Dr. Krishna Kumar Verma<\/em><\/td>109-122<\/td><\/tr>\n\n
9<\/strong><\/td>Analysis of India\u2019s Foreign Trade Trends with its Neighbours<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Harish Chandra Joshi<\/em><\/td>123-140<\/td><\/tr>\n\n
10<\/strong><\/td>Social Media as a Catalyst for Economic Empowerment among Indian Women:A Literature Based Analysis <\/strong><\/a><\/td> <\/td><\/tr>
 <\/td>Rupam Gogiyan, Ravi Kumar, Prof. Subodh Kumar Sharma <\/em><\/td>141-167<\/em><\/td><\/tr>\n\n
11<\/strong><\/td>Open Network for Digital Commerce (ONDC) and the Future of E- Commerce in India: Towards an Open and Inclusive Digital Marketplace<\/strong><\/a><\/strong><\/td> <\/td><\/tr>\n
 <\/td>Tushar Dhiman, Pankaj Madan <\/td>168-185<\/td><\/tr>\n\n
12<\/strong><\/td>A Study on Investors Awareness Level regarding Saving Schemes of Public Sector \nBanks: With Special Reference to Rewari District of Haryana<\/strong><\/a><\/strong><\/td> <\/td><\/tr>\n
 <\/td>Mr. Pawan, Dr. Dharmendra Kumar<\/td>186-201<\/td><\/tr>\n\n
13<\/strong><\/td>Influence of AI on Green Consumer Behavior towards FMCG Products using Theory of Planned Behavior<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Ms. Jyoti Rani, Dr. Saurabh Verma<\/td>202-217<\/td><\/tr>\n\n
14<\/strong><\/td>A Comparative Study between Online and Offline Shopping Pattern of Customers in Dehradun Region<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Rohit Sharma<\/td>218-228<\/td><\/tr>\n\n
15<\/strong><\/td>Employment Generation through Renewable Energy: A Case Study of Mukhyamantri \nSaur Swarojgar Yojana in Uttarakhand<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Prof. (Dr.) Chatar Singh Negi, Dr. Sanjay Kumar<\/td>229-243<\/td><\/tr>\n\n
16<\/strong><\/td>Corporate Social Responsibility in Public Sector Undertakings in India: A Case Study of IOCL<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Roshni, Praveen Kumar<\/td>244-253<\/td><\/tr>\n\n
17<\/strong><\/td>Ecotourism and Rural Heritage as Catalysts for Sustainable Development in Rajasthan:A Case Study of the Shekhawati Region<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Ravindra Goswami<\/td>254-267<\/td><\/tr>\n\n
18<\/strong><\/td>Assessing the Linkage of Financial Literacy and Women\u2019s Economic Decision-Making in Uttarakhand<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Rashi Alagh <\/td>268-283<\/td><\/tr>\n\n
19<\/strong><\/td>Artificial Intelligence (AI) and Management Education- AI Literacy is the Necessity for \nBudding Management Professionals<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Bhawana Palariya, Dr. Pankaj Kumar Shah <\/td>284- 299<\/td><\/tr>\n\n
20<\/strong><\/td>The Engagement Rates and Influencing Factors of AI-Generated and Human-Generated \nSocial Media Content on Consumer Buying Decisions<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Anshika Aggarwal, Prof. (Dr.) Vijay Prakash Srivastava<\/td>300-310<\/td><\/tr>\n\n
21<\/strong><\/td>Tax Complexity and Investment Behaviour: A Cognitive Load Perspective on Indian \nTaxpayer\u2019s Choices<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Prof. S.K. Sharma, Yoginder Kumar<\/td>311-337<\/td><\/tr>\n\n
22<\/strong><\/td>The Rise of Entrepreneurship Among Women in India<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Shilpi Thapliyal<\/td>338- 351<\/td><\/tr>\n\n
23<\/strong><\/td>An Evaluation of Comparative Study between Traditional Banking and Electronic Banking \n(With Special Reference to Nainital District of Uttarakhand)<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Manpreet Singh, Anushka Sharma<\/td>352-364<\/td><\/tr>\n\n
24<\/strong><\/td>Transforming PACS into Profit Centre: Challenges and Opportunities in Uttarakhand <\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Alok Kumar Sharma <\/td>365-379<\/td><\/tr>\n\n
25<\/strong><\/td>\u092a\u094d\u0930\u0936\u093e\u0938\u0928\u093f\u0915 \u0938\u094d\u0924\u0930 \u092a\u0930 \u092e\u0939\u093f\u0932\u093e \u0938\u0941\u0930\u0915\u094d\u0937\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928\u0930\u0942 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u093e\u0902 \u0914\u0930 \u0938\u092e\u093e\u0927\u093e\u0928 (\u0909\u0924\u094d\u0924\u0930\u093e\u0916\u0902\u0921 \u0915\u0947 \u092a\u094c\u0921\u0940 \u0917\u095d\u0935\u093e\u0932 \u091c\u093f\u0932\u0947 \u0915\u0947 \u0938\u0928\u094d\u0926\u0930\u094d\u092d \u092e\u0947\u0902 ) <\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>\u0924\u0928\u0941 \u092e\u093f\u0924\u094d\u0924\u0932, \u0938\u094d\u092e\u093f\u0924\u093e \u092c\u0921\u094b\u0932\u093e<\/td>380- 394<\/td><\/tr>\n\n
26<\/strong><\/td>Blurring the Lines: An Exploratory Study of Bleisure Tourism<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Neetika Aggarwal, Prof. V.K. Gupta , Prof. S.K. Batra<\/td>395-409<\/td><\/tr>\n\n
27<\/strong><\/td>A Role of E-Governance and its Transparency in the Economy of Uttarakhand<\/strong><\/a><\/strong><\/td> <\/td><\/tr>
 <\/td>Dr. Shreshtha Mishra<\/td>410-420<\/td><\/tr>\n\n<\/tbody><\/table>\n\n\n

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CONTENTS 1 Artificial Intelligence- Powered Customer Relationship Management in the Indian Banking Sector   Neetu , Dr. Anoop Pandey 01-19 2 Analysis of Effectiveness of PM- KISAN Scheme in Delivering Direct Income Support to Small and Marginal Farmers: A Comparative Study of Uttar Pradesh and Uttarakhand     Dr. SanjayContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","author-admin","post-510","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":42,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/510\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/510\/revisions\/553"}],"wp:attachment":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/media?parent=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}