{"id":560,"date":"2025-08-05T07:11:12","date_gmt":"2025-08-05T07:11:12","guid":{"rendered":"https:\/\/sdsuv.co.in\/commerce_journal\/?page_id=560"},"modified":"2025-08-05T08:39:36","modified_gmt":"2025-08-05T08:39:36","slug":"vol-2-issue-2-2025","status":"publish","type":"page","link":"https:\/\/sdsuv.co.in\/commerce_journal\/vol-2-issue-2-2025\/","title":{"rendered":"vol-2-issue 2 2025"},"content":{"rendered":"\n

Shodh Samarth-<\/strong> Research Journal of Commerce, Management  & Economics<\/strong><\/h1>\n\n\n\n

https:\/\/doi.org\/10.5281\/zenodo.16525244<\/a><\/p>\n\n\n\n


SSRJCME \u2013 VOL-2, ISSUE 2 (AUGUST 2025) <\/strong>
<\/a> <\/p>\n\n\n\n

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  1. Artificial Intelligence- Powered Customer Relationship Management in the Indian Banking Sector\n<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

      Neetu , Dr. Anoop Pandey (1-19)                               Publication Date 27\/07\/2025 <\/em>
    ABSTRACT <\/a>                                                                         FULL TEXT<\/a><\/p>\n\n\n\n

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    1. Analysis of Effectiveness of PM- KISAN Scheme in Delivering Direct Income Support to Small and Marginal Farmers: A Comparative Study of Uttar Pradesh and Uttarakhand<\/strong><\/li>\n<\/ol>\n\n\n\n

      Dr. Sanjay Kumar, Prof. (Dr.) Chatar Singh Negi \u00a0\u00a0\u00a0<\/em>(20-32)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Publication Date 27\/07\/2025\u00a0<\/em>
      ABSTRACT\u00a0\u00a0\u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

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      1. Government Initiatives for Digital Payments in India: A Comprehensive Overview<\/strong><\/li>\n<\/ol>\n\n\n\n

        Ms Anita, Manoj Kumar<\/em> (33-43)\u00a0<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Publication Date 27\/07\/2025\u00a0<\/em>
        ABSTRACT\u00a0\u00a0\u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

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        1. Uttarakhand Tourism: A Vehicle for Economic Development by Gross Domestic Product Contribution<\/strong><\/li>\n<\/ol>\n\n\n\n

          Dr. Sukanta Sarkar, Dr. Suman Kalyan Chaudhary,
          Dr. Chandra Shekhar Pattnaik<\/em> (44-60)\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 Publication Date 27\/07\/2025\u00a0<\/em>
          ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

            \n
          1. Assessing the Role of Digital Infrastructure and Innovation Ecosystems in Driving Inclusive Economic Growth in India<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

            Dr. J. Suresh Kumar, Dr. D. Shobana<\/em> (61-81)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>\u00a0<\/em>
            ABSTRACT\u00a0\u00a0<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

              \n
            1. A Study on Consumer Purchasing Behaviour: With Special Reference to D- Mart Retail Store<\/strong><\/li>\n<\/ol>\n\n\n\n

              Dr. Dharmendra Singh, Dr. Harjinder Pal Singh Saluja,
              Vikas Kumar Dewangan<\/em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (82-93)\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em><\/em>\u00a0<\/em>
              ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                \n
              1. Investigating the Impact and Mediation of Organizational Justice between Responsible Leadership and Employee Turnover Intentions in the Indian Healthcare Sector <\/strong><\/strong> <\/li>\n<\/ol>\n\n\n\n

                \u00a0 Dr. Shweta Sharma, Dr. Shivam Agarwal<\/em> (94-108)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em><\/em><\/em><\/em>
                ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                  \n
                1. Consumer Buying Behaviour of Electric Vehicles in Dehradun District<\/strong><\/li>\n<\/ol>\n\n\n\n

                  Dr. Jyoti Singh, Dr. Krishna Kumar Verma<\/em> (109-122)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em><\/em><\/em><\/em>
                  ABSTRACT<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

                    \n
                  1. Analysis of India\u2019s Foreign Trade Trends with its Neighbors<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

                    Dr. Harish Chandra Joshi<\/em>(123-140)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em><\/em><\/em><\/em><\/em>
                    ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a>
                    <\/p>\n\n\n\n

                      \n
                    1. Social Media as a Catalyst for Economic Empowerment among Indian Women: A Literature Based Analysis <\/strong><\/li>\n<\/ol>\n\n\n\n

                      Rupam Gogiyan, Ravi Kumar, Prof. Subodh Kumar Sharma (141-167)\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                      ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                        \n
                      1. Open Network for Digital Commerce (ONDC) and the Future of E- Commerce in India: Towards an Open and Inclusive Digital Marketplace<\/strong><\/li>\n<\/ol>\n\n\n

                        Tushar Dhiman, Pankaj Madan (168-185)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                        ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                          \n
                        1. A Study on Investors Awareness Level regarding Saving Schemes of Public Sector Banks: With Special Reference to Rewari District of Haryana<\/strong><\/li>\n<\/ol>\n\n\n

                          Mr. Pawan, Dr. Dharmendra Kumar (186-201)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                          ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                            \n
                          1. Influence of AI on Green Consumer Behavior towards FMCG Products using Theory of Planned Behavior<\/strong><\/li>\n<\/ol>\n\n\n

                            Ms. Jyoti Rani, Dr. Saurabh Verma (202-217)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                            ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                              \n
                            1. A Comparative Study between Online and Offline Shopping Pattern of Customers in Dehradun Region<\/strong><\/li>\n<\/ol>\n\n\n

                              Dr. Rohit Sharma (218-228)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                              ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                \n
                              1. Employment Generation through Renewable Energy: A Case Study of Mukhyamantri Saur Swarojgar Yojana in Uttarakhand<\/strong><\/li>\n<\/ol>\n\n\n

                                Prof. (Dr.) Chatar Singh Negi, Dr. Sanjay Kumar (229-243)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                  \n
                                1. Corporate Social Responsibility in Public Sector Undertakings in India: A Case Study of IOCL<\/strong><\/li>\n<\/ol>\n\n\n

                                  Roshni, Praveen Kumar (244-253)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                  ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                    \n
                                  1. Ecotourism and Rural Heritage as Catalysts for Sustainable Development in Rajasthan: A Case Study of the Shekhawati Region<\/strong><\/li>\n<\/ol>\n\n\n

                                    Dr. Ravindra Goswami (254-267)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                    ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                      \n
                                    1. Assessing the Linkage of Financial Literacy and Women\u2019s Economic Decision-Making in Uttarakhand <\/strong><\/li>\n<\/ol>\n\n\n

                                      Dr. Rashi Alagh (268-283)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                      ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                        \n
                                      1. Artificial Intelligence (AI) and Management Education- AI Literacy is the Necessity for Budding Management Professionals<\/strong><\/li>\n<\/ol>\n\n\n

                                        Bhawana Palariya, Dr. Pankaj Kumar Shah (284- 299)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                        ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                          \n
                                        1. The Engagement Rates and Influencing Factors of AI-Generated and Human-Generated Social Media Content on Consumer Buying Decisions<\/strong><\/li>\n<\/ol>\n\n\n

                                          Anshika Aggarwal, Prof. (Dr.) Vijay Prakash Srivastava (300-310)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                          ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                            \n
                                          1. Tax Complexity and Investment Behaviour: A Cognitive Load Perspective on Indian Taxpayer\u2019s Choices<\/strong><\/li>\n<\/ol>\n\n\n

                                            Prof. S.K. Sharma, Yoginder Kumar (311-337)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                            ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                              \n
                                            1. The Rise of Entrepreneurship Among Women in India <\/strong><\/li>\n<\/ol>\n\n\n

                                              Shilpi Thapliyal (338- 351)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                              ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                                \n
                                              1. An Evaluation of Comparative Study between Traditional Banking and Electronic Banking (With Special Reference to Nainital District of Uttarakhand)<\/strong><\/li>\n<\/ol>\n\n\n

                                                Dr. Manpreet Singh, Anushka Sharma (352-364)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                                ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n\n

                                                  \n
                                                1. Transforming PACS into Profit Centre: Challenges and Opportunities in Uttarakhand <\/strong><\/li>\n<\/ol>\n\n\n

                                                  Dr. Alok Kumar Sharma (365-379)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                                  ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                                    \n
                                                  1. \u092a\u094d\u0930\u0936\u093e\u0938\u0928\u093f\u0915 \u0938\u094d\u0924\u0930 \u092a\u0930 \u092e\u0939\u093f\u0932\u093e \u0938\u0941\u0930\u0915\u094d\u0937\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928 : \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u093e\u0902 \u0914\u0930 \u0938\u092e\u093e\u0927\u093e\u0928 (\u0909\u0924\u094d\u0924\u0930\u093e\u0916\u0902\u0921 \u0915\u0947 \u092a\u094c\u0921\u0940 \u0917\u095d\u0935\u093e\u0932 \u091c\u093f\u0932\u0947 \u0915\u0947 \u0938\u0928\u094d\u0926\u0930\u094d\u092d \u092e\u0947\u0902) <\/strong><\/li>\n<\/ol>\n\n\n

                                                    \u0924\u0928\u0941 \u092e\u093f\u0924\u094d\u0924\u0932 \u090f \u0938\u094d\u092e\u093f\u0924\u093e \u092c\u0921\u094b\u0932\u093e (380- 394)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                                    ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                                      \n
                                                    1. Blurring the Lines: An Exploratory Study of Bleisure Tourism<\/strong><\/li>\n<\/ol>\n\n\n

                                                      Neetika Aggarwal, Prof. V.K. Gupta , Prof. S.K. Batra (395-409)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                                      ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n\n

                                                        \n
                                                      1. A Role of E-Governance and its Transparency in the Economy of Uttarakhand<\/strong><\/li>\n<\/ol>\n\n\n

                                                        Dr. Shreshtha Mishra (410-420)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 27\/07\/2025<\/em>
                                                        ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                                                        Shodh Samarth- Research Journal of Commerce, Management  & Economics https:\/\/doi.org\/10.5281\/zenodo.16525244 SSRJCME \u2013 VOL-2, ISSUE 2 (AUGUST 2025)     Neetu , Dr. Anoop Pandey (1-19)                               Publication Date 27\/07\/2025 ABSTRACT                                                Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","author-admin","post-560","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":45,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/560\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/560\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/media?parent=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}