{"id":719,"date":"2026-07-22T07:24:13","date_gmt":"2026-07-22T07:24:13","guid":{"rendered":"https:\/\/sdsuv.co.in\/commerce_journal\/?page_id=719"},"modified":"2026-07-22T09:10:10","modified_gmt":"2026-07-22T09:10:10","slug":"vol-3-issue-2-2026-2","status":"publish","type":"page","link":"https:\/\/sdsuv.co.in\/commerce_journal\/vol-3-issue-2-2026-2\/","title":{"rendered":"vol-3-issue 2 2026"},"content":{"rendered":"\n

Shodh Samarth-<\/strong> Research Journal of Commerce, Management  & Economics<\/strong><\/h1>\n\n\n\n

https:\/\/doi.org\/10.5281\/zenodo.21373620<\/a><\/p>\n\n\n\n


SSRJCME \u2013 VOL-3, ISSUE 2 (AUGUST 2026) <\/strong>
<\/a> <\/p>\n\n\n\n

    \n
  1. Strategic Marketing Adaptation to Evolving Consumer Behaviour in The Digital Age \n\n<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

      Shikha Goel, Pankaj Madan (1-12)                               Date of Publication: 15\/07\/2026 <\/em>
    ABSTRACT <\/a>                                                                         FULL TEXT<\/a><\/p>\n\n\n\n

      \n
    1. The Future of Artificial Intelligence in Climate Control and Sustainable Development: An Assessment\n<\/strong><\/li>\n<\/ol>\n\n\n\n

      Prankrishna Debnath, Sukanta Sarkar \u00a0\u00a0\u00a0<\/em>(13-26)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Publication Date 15\/07\/2026\u00a0<\/em>
      ABSTRACT\u00a0\u00a0\u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

        \n
      1. Integration of the Indian Knowledge System into Management Practices to Face Cut-Throat Competition in Professional Lives and Maintain Work-Life Balance\n<\/strong><\/li>\n<\/ol>\n\n\n\n

        Parkash Chander Bhatt<\/em> (26-40)\u00a0<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Publication Date 15\/07\/2026\u00a0<\/em>
        ABSTRACT\u00a0\u00a0\u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

          \n
        1. The Impact of Russia-Ukraine War on Indian Market: A Theoretical Analysis <\/strong><\/li>\n<\/ol>\n\n\n\n

          Rashmi Joshi, Prof. (Dr.) Dharmendra Kumar<\/em> (41-52)\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 Publication Date 15\/07\/2026\u00a0<\/em>
          ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

            \n
          1. Impact of Online Reviews and Rating on Consumers\u2019 Online Purchase Decision \n<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

            Anjali Negi, Prof. (Dr.) Dharmendra Kumar<\/em> (53-62)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em>\u00a0<\/em>
            ABSTRACT\u00a0\u00a0<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

              \n
            1. Changing Consumer Buying Behaviour in the Era of E- Commerce\n<\/strong><\/li>\n<\/ol>\n\n\n\n

              Sakshi, Prof. (Dr.) Vijay Prakash Srivasatva<\/em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (63-73)\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em><\/em>\u00a0<\/em>
              ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                \n
              1. Sectoral Distribution and Industrial Support in the Uttarakhand Startup Ecosystem<\/strong><\/strong> <\/li>\n<\/ol>\n\n\n\n

                Dr. Navneet Kumar Shukla, Dr. Ayushi Gaur, Dr. Priti Jha & Dr. Bhardwaj Shukla<\/em> (74-87)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em><\/em><\/em><\/em>
                ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n\n\n

                  \n
                1. National Education Policy 2020 and its Impact on Higher Education<\/strong><\/li>\n<\/ol>\n\n\n\n

                  Dr. Krishna Kumar Verma, Dr. Jyoti Singh<\/em> (88-94)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em><\/em><\/em><\/em>
                  ABSTRACT<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FULL TEXT<\/a><\/p>\n\n\n\n

                    \n
                  1. Role of The National Education Policy 2020 in Employment Generation: An Analytical Study <\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

                    Dr. Harish Chandra Joshi<\/em>(95-115)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em><\/em><\/em><\/em><\/em>
                    ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a>
                    <\/p>\n\n\n\n

                      \n
                    1. \u0906\u0927\u0941\u0928\u093f\u0915 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0902 \u0906\u0927\u094d\u092f\u093e\u0924\u094d\u092e \u0930\u093e\u092e\u093e\u092f\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924\u094b\u0902 \u0915\u093e \u0905\u0935\u0932\u094b\u0915\u0928 <\/strong><\/li>\n<\/ol>\n\n\n\n

                      \u0938\u094c\u092e\u094d\u092f\u093e \u0915\u094c\u0936\u093f\u0915 \u090f \u092a\u094d\u0930\u094b.(\u0921\u093e\u0945.) \u0935\u0940\u0930\u0947\u0928\u094d\u0926\u094d\u0930 \u0915\u0941\u092e\u093e\u0930 \u0917\u0941\u092a\u094d\u0924\u093e (116-126)\u00a0\u00a0\u00a0\u00a0\u00a0 Publication Date 15\/07\/2026<\/em>
                      ABSTRACT<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0FULL TEXT<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

                      Shodh Samarth- Research Journal of Commerce, Management  & Economics https:\/\/doi.org\/10.5281\/zenodo.21373620 SSRJCME \u2013 VOL-3, ISSUE 2 (AUGUST 2026)     Shikha Goel, Pankaj Madan (1-12)                               Date of Publication: 15\/07\/2026 ABSTRACT                                                Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","author-admin","post-719","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":24,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/719\/revisions"}],"predecessor-version":[{"id":747,"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/pages\/719\/revisions\/747"}],"wp:attachment":[{"href":"https:\/\/sdsuv.co.in\/commerce_journal\/wp-json\/wp\/v2\/media?parent=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}