CONTENTS

1 Mastering the AI Revolution: Upskilling and Reskilling Professionals for the Future of Management
 Ruby Kaushik, Bhawana Verma & Prof. Pankaj Madan01-21
2 Technology-Driven Employment Pathways for Youth: A Framework for Remote Work and Sustainable Development  
 Bhawana Verma, Ruby Kaushik & Pankaj Madan22-37
3Adopting Proximity Marketing: A Strategic Approach for Meeting Customer Demand as Quickly as Possible  
 Saurav Kumar 38-56
4Beyond the Old Model: A New Vision for Cooperative Development 
 Dr. Alok Kumar Sharma57-68
5The Impact of Artificial Intelligence on Personalization in Digital Marketing 
 Dr. Mousmi Goel, Harshil Sharma69-89
6 An Analytical Study of India-China Trade Relations: Trends, Export Composition and Policy Framework
 Dr. . Parveen Kumar, Parkash Chander Bhatt                90-105
7An Analytical Study of Saving and Investment Habitsamong College Students of Rewari District, Haryana  
 Dr. Pawan, Dr. Dharmendra Kumar106-118
8Role of RRBs For Financial Inclusion Awareness in Rural India: Prospects and Challenges  
 Rakesh Singh, Neha119-129
9Impact of Women Entrepreneurs Skills and Creativity in Economic Development  
 Dr. Shreshtha Mishra, Dr. Pushpanjali Arya130-139
10Inclusive Growth in India: Issues and Challenges  
 Rupam Gogiyan, Ravi Kumar, Prof. Subodh Kumar Sharma 140-149
11 Trade Relation between India and Countries of Central America: Opportunities, Challenges and Government Initiatives  
  Dr. Sukanta Sarkar 150-165
12 Indigenous Knowledge: Ancient Technology of Making Bamboo Craft  
 Dr. Vivek Pathak, Dr. Pooja Sahu166-178
13Women’s Empowerment through Financial Inclusion: Challenges and the Effectiveness of Key Government Programmes  
 Manoj Kumar179-188
14Understanding Financial Literacy among Uttarakhand’s Youth: A Comprehensive Assessment of Insights and Implications 
 Swapnil Sharma, Dr. Rashi Alagh & Harshil Sharma189-204
15 Artificial Intelligence in Traditional Vs Hybrid Classes: A Comparative Study of Learning Outcomes  
 Shivangi Verma, Manuj Uniyal205-213
16Global-Local Dynamics of Influencer Marketing: Strategies, Compliance, and Consumer Trust in the Digital Economy  
 Tanya Tyagi, Dr. Poonam Painuly214-225
17Driving Sustainable Change: India’s Present and Future Electric Vehicles Landscape  
 Dr. Jyoti Singh, Dr. Krishna Kumar Verma226-236
18 Sustainable Growth of Pharma Sector in Uttarakhand through AI Recruitment Systems  
 Mayank Chauhan, Dr. V.K. Simgh& Mr.Rajan Singh237-248
19The Advantage of Incorporating the Indian Knowledge System in Management Studies  
 Dr. Navnit Kumar Shukla, Dr. Ayushi Gaur249-261
20Khadi Reimagined: Enterprises, Startups and India’s Sustainable Future 
 Dr. Sanjay Kumar. Prof (Dr.) Chatar Singh Negi262-274
21Understanding Human Motivation with Special Reference to Employees: The Power Within  
 Mrs. Shilpi Thapliyal275-289
22उत्तर प्रदेश म ें ग्रामीण महिलाओं क े आर्थिक विकास मे ं सूक्ष्म वित्त (माइक्रोफाइन ेंस) की भूमिका 
 मुहम्मद इमरान290-300
23नियोजित शहरीकरण के विकास म ें स्मार्ट सिटी की भूमिका एवं महत्व: नगर निगम द ेहरादून के विश ेष संदर्भ म े ं  
 राकेश सिंह 301-310