CONTENTS

1	Strategic Marketing Adaptation to Evolving Consumer Behaviour in The Digital Age
	Shikha Goel, Pankaj Madan	1-12
2	The Future of Artificial Intelligence in Climate Control and Sustainable Development: An Assessment
	Prankrishna Debnath, Sukanta Sarkar	13-25
3	Integration of the Indian Knowledge System into Management Practices to Face Cut-Throat Competition in Professional Lives and Maintain Work-Life Balance
	Parkash Chander Bhatt	26-40
4	The Impact of Russia-Ukraine War on Indian Market: A Theoretical Analysis
	Rashmi Joshi, Prof. (Dr.) Dharmendra Kumar	41-52
5	Impact of Online Reviews and Rating on Consumers’ Online Purchase Decision
	Anjali Negi, Prof. (Dr.) Dharmendra Kumar	53-62
6	Changing Consumer Buying Behaviour in the Era of E- Commerce
	Sakshi, Prof. (Dr.) Vijay Prakash Srivasatva	63-73
7	Sectoral Distribution and Industrial Support in the Uttarakhand Startup Ecosystem People
	Dr. Navneet Kumar Shukla, Dr. Ayushi Gaur, Dr. Priti Jha & Dr. Bhardwaj Shukla	74-87
8	National Education Policy 2020 and its Impact on Higher Education
	Dr. Krishna Kumar Verma, Dr. Jyoti Singh	88-94
9	Role of The National Education Policy 2020 in Employment Generation: An Analytical Study
	Dr. Harish Chandra Joshi	95-115
10	आधुनिक प्रबंधन में आध्यात्म रामायण के सिद्धांतों का अवलोकन
	सौम्या कौशिक ए प्रो.(डाॅ.) वीरेन्द्र कुमार गुप्ता	116-126